Preparing for the Season
Management and employees at Alpine Lake Resort (ALR), the four-season, multi-amenity resort in Preston County, have been working tirelessly throughout the winter months to maintain, update, and prepare the resort for the upcoming summer season. While many important efforts have been focused on the usual preparation of the facilities for the season, this off-season has been impacted and priorities have changed in response to the current COVID-19 pandemic. Just as the pandemic has impacted life in general, so has it impacted preparation for the season and planned opening dates.
“The biggest challenge has been tracking the many developments around the virus; especially our response to the guidelines and declarations from federal, state and regional authorities that are so important to the safe operation of the resort,” stated Clay Rice, General Manager of the resort. “As the virus and its impact has unfolded globally, we have worked to understand and process the impact of developments on the opening timeline and safe operation of the resort.”
With a resort that features a lodge, golf course, restaurants, hotel, rental cabins, beach, hiking trails, indoor pool, miniature golf and outdoor pavilions, the complexities of the situation soon became apparent to resort leadership.
“We want to open as soon as possible,” stated Michael McGovern, Director of Operations. “But the safety of our members, employees and guests is our top priority. That is why we are implementing a phased approach to opening that incorporates guidance from authorities and industry best practices. This approach will allow us to maintain our own safety and customer service requirements while also ensuring compliance with the letter and spirit of government guidelines,” added McGovern.
Currently, the golf course is open for property owners with limited support services available, and with plans to open the course to the public on May 21st. Guidelines will be enforced, including social distancing and other changes to the rules of the game. The restaurant will have only curbside pick-up service available with a limited menu and limited hours beginning May 15th.
The plan is to hopefully open the rest of the resort, with limited amenities, on or around June 15th, subject to state and local guidelines. This is due to safety and operational considerations, including staffing and facility rules.
When the full resort does open, hopefully in mid-June, the plan is to communicate the new guidelines, as well as the availability of select off-season pricing on certain amenities.
According to Rice, “We are, frankly, in a bit of a balancing act these days, chasing guidelines according to the constantly changing environment due to this virus. The goal is to be ready to deliver an exceptional customer experience when it is safe and sensible to do so. We are as excited as our property owners, guests and employees for things to open up and to return to life at Alpine Lake Resort.”
Rice advises all to check the resort’s website at www.alpinelake.com to get updates and to sample Alpine’s amenities and beauty, including golf, trails and all the interesting things to do onsite and nearby.